Greenwashing Report 2009
Some Notable Findings from the 2009 Report…
98% of products committed at least one of the Sins of Greenwashing. Greenwashing is so rampant that a Seventh Sin has emerged. The Sin of Worshiping False Labels is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists.
Kids (Toys and Baby Products), Cosmetics and Cleaning Products
Greenwashing is most common in three household categories: Kids (toys and baby products), Cosmetics (beauty and health), and Cleaning Products.
More products are claiming to be ‘green’
The average number of ‘green’ products per store almost doubled between 2007 and 2008. Green advertising almost tripled between 2006 and 2008.