Greenwashing Report 2007
Sins Committed by Catgeory
The above figure shows Sins Committed by Category. In the first study conducted in 2007, 1,753 environmental claims were recorded on 1,018 products. The resulting false or misleading claims were studied for patterns, now called the “Six Sins of Greenwashing”. Of the 1,018 products that made environmental claims, all but one committed at least one of the Six Sins.