1. What is greenwashing?

    Green∙wash (grēn’wŏsh’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

  2. What are the Sins of Greenwashing?

    Learn about The Seven Sins.

  3. How do I know if a product is greenwashing?

    Learn to ask the right questions. You can refer to the Sins of Greenwashing report.

  4. What should I do if I want to take action against greenwashing?

  5. Which products in your study committed the Sins of Greenwashing? Which products were found not to have sinned?

    TerraChoice has decided not to reveal the names of the products in the study. The main purpose of the study is to help educate consumers and marketers about avoiding the pitfalls of greenwashing. Providing the names of select products, when there are thousands more on the market, doesn’t provide the answers. Instead, the report and this site are intended to help educate both consumers and marketers in order to help them avoid greenwashing

  6. Have there been any significant changes in the prevalence of greenwashing since your first study?

    Greenwashing is still rampant, with over 98% of ‘green’ products committing at least one of the Sins. The data show a very small decline in the overall frequency of greenwashing, but it does not appear to be statistically significant. Of the 2,219 products claiming to green in the United States and Canada, only 25, or less than 2% of, products were found to be Sin-free.

  7. Has the number of green products changed since the last study?

    More products are making environmental claims. The total number of ‘green’ products increased by an average of 79% in stores that were visited in 2008/2009 as compared to the 2007 study.

  8. What stores did you visit?

    TerraChoice is not revealing the specific stores visited for the report. However, store types included major ‘big box’ retailers in the following categories: pharmacies, grocery stores, office supplies, ‘big box’ multi-category, hardware/DIY and toys/baby products stores.

Read the report
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